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Local Marketing

Launch of Our New Website and Expanded Services

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Launch of Our New Website and Expanded Services

2014 is poised to be an exciting year here at CCM not only for us but for our customers as well. This week we launched our new and improved site www.ccm-web.com which showcases our new focus of building responsive website designs that render as mobile sites on mobile devices and normal sites on larger format screens. You can learn more about responsive web design on our page here.

As excited as we are about responsive site designs, it is the expanded full marketing services that we now offer our clients that really has us pumped for 2014. In addition to custom web design, hosting, site management, printing and SEO, CCM now offers amazing print solutions like vehicle wraps for business fleets, food trucks, delivery vehicles, trailers or pretty much anything on wheels. We also have added banner and tradeshow booths, stands, kiosks and professional signage at discount small business rates.

With out partners at Adams Outdoor, CCM now offers billboard advertising and placement in over 12 markets in the U.S. including the Hampton Roads region here in Virginia. Our wholesale small business rates for billboard advertising are so attractive businesses even save money by using us instead of going straight to the big outdoor companies directly.

In late 2013 we added full service video and…Read More »Launch of Our New Website and Expanded Services

Starting a Business in Virginia

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How To Start a Business in Virginia

The Commonwealth of Virginia is a great place to do business because it’s a fairly easy state to operate in with fair tax rates. Some states make it more difficult, a few may make it easier, but very few states offer the diverse demographics and geographical beauty, options and cultural diversity that Virginia does, making it an ideal grounds for clientele for any business. Whether you’re thinking of starting a new business in Virginia Beach, Richmond, Fairfax, Roanoke, Danville or Abington, it’s all basically the same. The following is a helpful list of things that you’ll need to do in order to succeed in your entrepreneurial endeavor.

1. Write a business plan.
2. Know your competition.
3. Develop a Marketing plan.
4. Identify what “kind” of business license you should have.
5. Come up with a budget.
6. Market your business.

1. Write a Business Plan

Why are you going into business? What will you sell? How will you sell it? What makes you different? Why are you special? How do you want to be seen in the marketplace? From whom will you get your supplies? What will you offer that will make people come back for more? What is your budget? (see budget below, later). Write out about a 3 pages business plan. Identify the basics and what’s important, but don’t get too in depth with it, spending weeks and months formulating it. The reason why you shouldn’t is because your business Read More »Starting a Business in Virginia

Volunteering Can Be Good for You AND Your Business

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Volunteering Can Be Good for You AND Your Business

There has been a lot of ugly press lately about the differences between personal and charitable giving, between what a “community organizer” is versus just a person who gets stuff done in their community.  I have to say that I am far less interested in any of those drummed up political arguments than I am in hearing why people chose to be involved in their communities, usually in ways that do not seem to profit themselves.

I never did any charitable or political work until after I had kids.   I think it was all about me up until then; once my daughter came along I realized that if I wanted to see the world I wanted for her, I was going to have to be a part of making it happen.

I started donating to Samaritan House, a local charity that shelters victims of domestic violence. Once I had one in pre-school I wound up getting involved in PTA, ultimately winding up being PTA president, twice. I then was asked to work on Mark Warner’s campaign for governor. From there I was asked to chair and plan multiple charity events and auctions. And it just never stopped after that.
Read More »Volunteering Can Be Good for You AND Your Business

Never Pitch To Them In The Bathroom & 5 Other Networking Tips

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Never Pitch To Them In The Bathroom & 5 Other Networking Tips

Note from Kim:  I do a great deal of networking and CCM gets many referrals that are based in relationships founded in networking.  I get questions about the “how” and “why” of networking all the time, so I thought I would let Early explain his viewpoint to you.   Enjoy!

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We all have to do it, some hate to do it but fewer people know how to do it! It’s call networking and for some, it is the ultimate ‘dirty word’. Why? We are usually intimidated when we walk into a room of strangers with a hand full of business cards. We don’t know who to talk to first, we don’t have any idea of what we want out of the experience and most importantly, we don’t know what the other person is after. It boils down to knowing your audience and knowing how you can deliver what they REALLY want. Realistically, everybody has a need that they want filled. Here are a few points to remember as you go to your next ‘Networking Event’.http://www.peevepile.com/images/1023-pp-bathroom-stal.jpg

(1) As a rule of thumb, keep conversations to a minimum in the bathroom:  I don’t know about you, but I am usually not in the mood to discuss a sale as I exit a stall. I’m more concerned with washing my hands and getting out. But time after time, I have been approached by an eager networker to get the jump on me. No thanks, let’s chat over the buffet.

(2) Do not start off too ‘Joe’: This is so offensive. When someone walks up and begins joking and talking as if you guys were high school buddies. The real purpose of networking is not to make best friends. It is to provide an introduction to another level of service and resources. So take it slow and respectful.

Read More »Never Pitch To Them In The Bathroom & 5 Other Networking Tips

Too Sweaty To Talk To Your Clientele? Get Over It!

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Too Sweaty To Talk To Your Clientele? Get Over It!

Summer Marketing is HOT!Look, I get it; it is really, really, REALLY hot outside.  And it feels really kinda gross and hot even inside.  And the idea of getting into your hot car and driving on the hot roads and having to summon the energy to engage with a client is exhausting and makes you crave a swimming pool or a trip to the Arctic.

I get it.

It does not matter at all.  You still have to connect with your clients.Read More »Too Sweaty To Talk To Your Clientele? Get Over It!