Too Sweaty To Talk To Your Clientele? Get Over It!

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Too Sweaty To Talk To Your Clientele? Get Over It!

Summer Marketing is HOT!Look, I get it; it is really, really, REALLY hot outside.  And it feels really kinda gross and hot even inside.  And the idea of getting into your hot car and driving on the hot roads and having to summon the energy to engage with a client is exhausting and makes you crave a swimming pool or a trip to the Arctic.

I get it.

It does not matter at all.  You still have to connect with your clients.

You have to stay connected, especially during the summer months when everyone goes in different directions and the routines established by schools and holidays is all awry.  It is very easy to lose touch with your clientele during the summer season, and if you can manage to stay connected with a sense of humor and fun, they will SO appreciate you and keep you at top of mind for their next piece of business.  The alternative is that while you are out of sight you are out of mind, and a competitor works the relationship that YOU let lag.  You know, because it’s so hot and all.

So find a way that does not make you grumpy, and try to find some fun in what you have to do anyway.  Show up at their office with popsicles or smoothies or iced coffees, anything that acknowledges the heat and makes you a source of RELIEF.   Give everyone at the front desk a coupon for frozen yogurt or ice-cream.  And then keep your visit brief and upbeat so that YOU become the highlight of the day at your client’s office, shop, or store.

Staying connected during the summer lag will reap you benefits in the cooler months.  And your clients are worth the extra effort!


Yes, Small Business CAN Play with the Big Boys!

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Yes, Small Business CAN Play with the Big Boys!

The Internet has leveled the playing field for small business in many ways, even with larger companies having the advantage of big bucks.  Large advertising dollars can pay for expensive pay-per-click campaigns, expensive social media contests with expensive prizes and expensive tie-ins with other forms of advertising.

So how have small businesses made up the difference?

1. A visually strong website that contains calls to action and instructions for your visitor.  If you do not have a qualified person on staff, engage an ethical, small business website design company to help.

2. Always consider a niche, specifically, your niche.  You don’t need to appeal to EVERYBODY on the web, so don’t spend your money or your time doing so.  Target market to a very narrow segment of people who NEED your solution to their problem.

3. Execute search engine optimization (SEO) practices to the extent you can afford.  What you can’t pay for or outsource to a professional, do yourself.  It is a time investment that can pay off dramatically in revenue, if done right.

4. Set up your analytics to run on your website, and TRACK everything!  Design your sales funnels and your conversion goals and monitor your results, tweaking where you can.  Data is power.
Remember, Google has an interest in a level playing field, and the consumer does too.  So you CAN beef up your online presence without breaking the bank.

~ Kim, Sales Director