Sum-sum-summertime…
How does summer treat your business?
I am told by many of our clients that they track several changes to their receivables, contracts, etc. during the summer months. That is not unexpected. A HVAC client has had a really rough winter with it being so mild, so he is delighted with the idea of a hot sticky summer and lots of AC calls, repairs, and installations…not to mention the generators that sell like hotcakes during hurricane season. ![summer beach small business marketing, seasonal marketing](https://ccm-web.com/wp-content/uploads/2012/06/summer-beach.jpg)
Realtors, for whom we handle many sites, also tend to see a sharp spike in business during the summer month, for obvious reasons. And since we live in a tourist town, the local restaurants also usually see increased business as well.
But what if your business does not have a natural uptick in the summertime? How should you be using your most precious resources, your time and money?Read More »Sum-sum-summertime…