Social Media IS Old Fashioned Public Relations A lot of people who use Social Media platforms to market their businesses think of it strictly in… Read More »Social Media IS Old Fashioned Public Relations
How does summer treat your business?
I am told by many of our clients that they track several changes to their receivables, contracts, etc. during the summer months. That is not unexpected. A HVAC client has had a really rough winter with it being so mild, so he is delighted with the idea of a hot sticky summer and lots of AC calls, repairs, and installations…not to mention the generators that sell like hotcakes during hurricane season.
Realtors, for whom we handle many sites, also tend to see a sharp spike in business during the summer month, for obvious reasons. And since we live in a tourist town, the local restaurants also usually see increased business as well.
But what if your business does not have a natural uptick in the summertime? How should you be using your most precious resources, your time and money?Read More »Sum-sum-summertime…