Hear it From The Logo Design Experts in Virginia Beach

Whenever a new business comes to us for their logo design, we feel it is an honor to kickstart their branding with a professionally made logo. We love to brainstorm creative ideas with our clients and hear what concepts they envision for their new business endeavors. A solid design idea is always the starting point, and we have seen a rising trend in customers using AI logo designs. This is a great option if you need a quick, budget-friendly starting point, or just want to brainstorm ideas. However, most A.I. models do not output their design as vector art, and the few that can are consistently lacking in quality and comprehension. This is proving to be problematic for people when they need large format printing for signage, embroidery, shirts, and vehicle wraps. For professional long-term use you need both a great design and custom vector art that can be refined and edited to fit your needs.

In the end, if you’re looking to ChatGPT or other A.I. to design your logo, it’s best to use it for ideas and then bring that vision to a professional graphic designer who can recreate or refine it as custom-designed vector art. Having that high-resolution vector file, allows you the ability to apply your logo for all uses such as large format printing with and without backgrounds, etc.

Pros and Cons of AI Logo Design

With our first hand experience in logo design we can say that there are many pros and cons to AI Logo Design. 

Pros

1. Cost-Effective – Some AI logo generators offer free basic designs, making them ideal for startups or small businesses with limited budgets.
2. Fast and Convenient – AI can produce dozens of logo options in minutes using your business name, industry, and preferences.
3. Accessible to Everyone – AI platforms are user-friendly, guiding you step-by-step through colors, fonts, and icons.
4. Great for Inspiration – AI tools can spark ideas and help you clarify your brand’s look and feel before you work with a designer.
5. Instant Customization – Many AI tools let you tweak colors, shapes, and layouts instantly 

Cons

1. Limited Originality – AI logo makers rely on pre-made templates and algorithms, meaning your logo has a higher chance of looking similar to others online. You risk losing uniqueness and brand distinction.
2. No Deep Brand Understanding – AI can’t truly understand your company’s story, mission, or emotional tone. A professional logo designer from Commonwealth Creative Marketing can translate your values into visuals.
3. Copyright and Licensing Issues – There is a chance that your AI-generated logos may not be fully original, raising concerns about trademarking or copyright ownership. Always review the terms of use carefully before finalizing.
4. Limited Scalability – Most AI tools only export raster file formats (like JPG or PNG), which aren’t ideal for printing or large-scale branding. Without vector files (AI, SVG, EPS), your logo will lose quality when resized. Learn more about the importance of vector files.
5. Lack of Human Touch – A logo designer brings intuition, creativity, experience and elements that help ensure your logo feels authentic, professional, and aligned with your target audience.

Call the Logo Professionals in Virginia Beach

At Commonwealth Creative Marketing we think AI logo designs are great for brainstorming ideas but they still have many pitfalls. For a truly original design that is unique to your business, call us today to learn more about our logo design package.