Are AI Flyers Hurting Your Business?

There’s a growing movement online of people calling out AI-generated flyers, and some consumers are choosing not to support businesses that utilize them. At Commonwealth Creative Marketing (CCM) we understand that AI tools have tremendous value when used correctly. For the small business owner who also handles the marketing aspect of their business, AI tools help save them time and money by bringing their marketing ideas to life. But business owners need to consider how their brand is perceived by potential customers when AI becomes their graphic designer.

Real Marketing Helps You Stand Out

Marketing isn’t just about getting something posted. It’s about building trust, communicating quality, representing your accurate products or services and giving people a reason to choose your business over the competition. AI is fast and helps save time, cuts costs, and delivers graphics in a fraction of the time it takes to hire a designer. But the trade-off occurs when thousands of businesses rely on similar tools and visual styles, their marketing can start to look remarkably alike. Generic layouts, familiar AI aesthetics, and forgettable graphics continue to flood social media feeds. And if your marketing looks like everyone else’s, how is your brand supposed to stand out?

Here’s the thing about AI… It compiles data based on averages of how it thinks a “flyer” or a “menu” is supposed to look. It scans thousands of examples and generates a hybrid output of all the commonalities it can find. The result is that look you see all too often that stands out as an obvious AI generated graphic. And the fact that so many people have been doing this, it has created millions more examples for AI to pull from, making the output look even more unoriginal and obviously AI. People in the comments section of social media call this “AI slop”.  You may have noticed that Facebook and Instagram even flag it as “AI Content” at the top of posts when businesses share this. The negative comments are becoming a growing concern for businesses who rely on AI for flyers, menus and such.

Call Commonwealth Creative Marketing today! 

AI is a great tool. But your business deserves more than a templated design that everyone uses. The goal of a good marketing strategy is to create something memorable that represents your product. Instead of relying entirely on AI, consider working with our local creative team at Commonwealth Creative Marketing. We have been designing custom logos, websites, graphics, flyers, menus and other marketing materials for over 17 years (pre-dating the implementation of AI) that have helped small businesses stand out from the crowd. We are a full service marketing agency right here in Virginia Beach serving all of Hampton Roads that can help your business develop a distinctive look and create marketing materials that reflect the quality of what you do.