AI Search Optimization: Embryo Adoption AI SEO Case Study

Commonwealth Creative Marketing, is a full-service digital marketing firm based in Virginia Beach, VA. After a meeting with our client, Embryo Adoption Services of Cedar Park, we realized a major issue they were facing; Establishing authority and establishing credibility. Many of their potential leads could not establish our client’s authority through Google Reviews alone. Due to the nature of the business, it is very common that their own clients don’t leave reviews in order to maintain their privacy.

AI Content Writing Drives Results

GOAL:

Articulate the existing authority and credibility of our client through non-traditional means ie. A.I. Search Optimization.

OUR WORK:

Commonwealth Creative Marketing personally planned, executed, and distributed AI-optimized content across multiple platforms, refining the approach in real time based on AI discovery behavior, answering the common question “Is Embryo Adoption a Good Alternative to IVF?”. Crafting an easy-to-digest, and informative article, that also demonstrated the company owner’s first-hand experience in this matter leading her to create this successful agency.

We then promoted this article through a process we’ve refined internally, which uses popular info-forum sites like Reddit, Quora and others to increase its likelihood of being picked up by Large Language Models. Our process also includes structured schemas and on-site and off-site SEO to support our efforts. Our strategy also accounted for how Large Language Models source, rank, and reference content differently than traditional search engines, prioritizing citation likelihood over keyword rankings.

RESULTS:

After posting the strategically crafted article on a list of reputable sites, the client received a qualified and lucrative new lead within a month, stating they found her on Perplexity. Before Google Search Console could even crawl and index the web page it was being referred to in AI search results. The article was independently sourced and cited by AI platforms including Perplexity and ChatGPT, without paid placement or manual submission.

In addition, there was a spike in engagement with the website of 129%, well exceeding the expected number of visitors on that day, according to Google Analytics. We found the article also appearing in ChatGPT and A.I. Overviews on Google within this time period of 3-4 weeks.

In Perplexity alone, the article was sourced over 6 different times in a direct search matching the title.

In a separate search for “Best Embryo Adoption companies” (via Perplexity) our client was featured again in the top 3 suggestions.

In Google AI Search Results; the article that was posted was shown first in search results.