Article provided by: crunchylemons.com
To engage and direct the general public to a specific goal, web pages are the most important tool to grab the consumer’s attention at first glance. As such, in the increasingly digital market, web page design is vital to increase your market share by being the portal through which your customers interact with you and your services.
With such stakes, digital marketing companies in Salt Lake City have emerged all over, but how to know the best way to go forward in web design? With many tools at your disposal, here we want to educate you on the basics about your page, but beware, as we may tick all the boxes.
Web design is all about visual cues
The most important characteristic about a page is that it must be aesthetically pleasing while also responsive and straightforward to peruse. There are two elements to web design: visual design and development, but visual design can affect the development aspect heavily. Graphically impressive sites will take longer to load, and pictures put in the wrong format will slow load times.
Every good SLC marketing agency will tell you that a well-designed website doesn’t need to be explained, as it uses unmentioned visual cues, such as colors, fonts, symbols, and such, to help the user understand everything at a glance. If you don’t understand what every element of a site means immediately, then the design must be changed.
Navigation is key
Search Engine Optimization (SEO) experts in Salt Lake City are excellent. Big headers and titles with excellently written content will do a lot of good to direct traffic to your website, but you must make every bit of information as easily available to the customer as possible.
So, the most important thing about a website is making it predictive and optimize it for ease of use. Everyone must enter the site and know immediately where to go for everything. To achieve that, you must play with all five elements of design, them being layout, color, graphics, font, and content. If at least the layout is simple and comprehensible, then half of the work is done.
Be smart about your fonts and contrast
A site with dozens of fonts in every paragraph is unappealing not because it looks bad (it does), but because it doesn’t look harmonious.
The way to handle text on a web page is by emphasizing what a header is, what is text, making them easy to read, and consistent.
Another tool used to achieve this effect is contrast by coloring, and the best contrast is the one that makes the text and information stand out. One must indeed be creative and the website should look good, which is why our advice is to be creative and keep the design clean.
Lack of interaction is your worst enemy
Every Salt Lake City Advertising company will advise you on this, but if your website fails to engage the client, then consider your business done. Navigation and user-friendliness are important because the main goal of a page is to be a platform for customers to purchase and inquire about your product or services.
We are the best marketing agency near SLC UT because we understand this perfectly. We want your web page to engage and attract, and succeeding in making you successful is our greatest pride.
Contact Crunchy Lemons to learn more about outsourcing your online presence to us at a nominal fee. Call us to schedule a free consultation: 801.214.8027.