Article provided by: MarketBlazer, Inc.
If you’re searching for the best web design Atlanta has to offer, here’s what you need to know before you make your decision.
When you need Web Design in Atlanta, the good news is you can find what you need locally. Why worry about dealing with a company clear across the country, when you can work with a hometown business that knows the Atlanta market well?
At MarketBlazer, we take our knowledge of what works for Atlanta businesses, and incorporate it into your site’s web design. If you want to turn prospective customers into lifelong devotees, you need a website that can back up your aspirations. Our team of web design experts uses proven strategies that bring people to your site and keep them there long enough to convert. The result is long-term customers that know, like, and trust you to give them what they need.
Those are the customers you want, and the reason for good web design. Without it, you won’t get as many new customers, and you may lose the ones you have to competitors with better design and smarter marketing tactics. In order to avoid that, you must understand why web design is a must.
Professional Web Design Is Crucial to Your Marketing Success
The Internet is no longer a plaything for the nerdy. These days it’s a critical piece of the marketing infrastructure. Indeed, marketing aside, the Internet is crucial to the way most of us do business. Customers sign up, order, find and request information and more, all through the web. If you don’t provide the proper portal through which to access all that info, you can’t hope to have a very strong customer base.
Effective web design can help you create such a portal. By laying out your site in a functional, obvious and visually appealing way, your customers will stay on there long enough to become convinced your product or service is the one for them. Moreover, if your design incorporates engaging copy that adheres to SEO rules, you’ll bring in even more potential leads.
On the other hand, bad web design will result in a mass exodus from your site. If it is confusing, poorly edited, cluttered, laid out incorrectly or generally difficult to use, customers will leave. Ditto if it is ugly and not a joy to interact with. Is this overselling the importance of design? Not at all.
What the Right Design Brings to the Table
Let’s do a small experiment. Think of a search term for something you could conceivably need; a chair, a dental procedure, or maybe a new puppy. Choose specific terms, such as “Golden Retriever puppy.” Whatever it is, type your search terms into a search engine like Google and choose one of the top options.
When you get to the website, click around until you find exactly what you’re looking for. Not just dogs, but your specific puppy breed. How long did it take? Was it simple? Did you always know where to go? When you got there, was it obvious how you might take the next step, like contacting the company or filling out a request for information?
If the answers were yes, that site is well designed. It’s not an accident that the search terms matched up to the site’s content. It’s not an accident that the navigation was simple to find and use. And it’s not an accident that once you found your content, it answered your questions and pointed you to the next step.
You need that kind of solid web design for your business website. Your site should offer customers the information they need with only a few appropriate and easy clicks, making it much more likely to find and keep the people you need to help your business function well. But this isn’t an intuitive skill, which is why you need someone who can help you get there.
Find Your Web Designer in Atlanta Today
So when you’re looking for professional web design in Atlanta, look to the local experts. MarketBlazer can help you apply effective web design to your site, as well as provide accompanying strategies, such as search engine optimization. If you’re ready to see how successful your business can be, don’t hesitate, call us today at 770-893-2443 or send us an email.