» Too Sweaty To Talk To Your Clientele? Get Over It!

Too Sweaty To Talk To Your Clientele? Get Over It!

July 10, 2012 | Posted in Customer Relations, Local Marketing | By

Too Sweaty To Talk To Your Clientele? Get Over It!

Summer Marketing is HOT!Look, I get it; it is really, really, REALLY hot outside.  And it feels really kinda gross and hot even inside.  And the idea of getting into your hot car and driving on the hot roads and having to summon the energy to engage with a client is exhausting and makes you crave a swimming pool or a trip to the Arctic.

I get it.

It does not matter at all.  You still have to connect with your clients.

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Maximize Current Efforts for Online ROI

June 7, 2012 | Posted in Measuring Online Results | By

Maximize Current Efforts for Online ROI

What are your current marketing efforts?  Are they working?   You don’t want to take anything away from those efforts to grow your online marketing presence, right?  Good news; you don’t have to.  There is a lot you can do to maximize your current offline efforts using free or very inexpensive online tie-ins.

Believe it or not,  “Direct mail is still a very effective method of marketing, as a matter of fact it is still has one of the highest response rates of all marketing and it is forecasted that between now and 2014 the direct mail industry as a whole will see an increase in business every year.” ~ http://throttle-media.net/tag/traditional-marketing/

How can you use this knowledge online?  For starters, direct mail should always feed into your website.  In fact, any print marketing; local newspaper ad, postcards, door hangers, should consistently drive new visitors to your website. Always add your website address and your social media accounts to your print marketing.

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Yes, Small Business CAN Play with the Big Boys!

May 19, 2012 | Posted in Uncategorized | By

Yes, Small Business CAN Play with the Big Boys!

The Internet has leveled the playing field for small business in many ways, even with larger companies having the advantage of big bucks.  Large advertising dollars can pay for expensive pay-per-click campaigns, expensive social media contests with expensive prizes and expensive tie-ins with other forms of advertising.

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