Why You Should Know Your Competition
June 12, 2012 | Posted in Marketing Plans | By Marc
Why You Should Know Your Competition
Over the years, I have heard many different comments from business owners about their competition. Most of it is not positive and personal. Very rarely do I hear an executive talk of their competitors in a positive light, for instance, “ABC Company really knows how to provide customer service and get great reviews”. When I do, it is refreshing! Here are a few lessons I have learned from these open-minded entrepreneurs.
1- Be a firm believer that competition is a good thing. It keeps capitalism alive and thriving. It also should keep you on top of your game. Your competition can make you and your business look better! Your business marketing plan should incorporate a bird’s eye view of your industry. If you don’t know what is going on around you, you are dead in the water.