» Retargeting Advertising | How Does Retargeting Work? – Hampton Roads

How Does Retargeting Work?

Retargeting is a cookie-based technology that uses simple a Javascript code to anonymously ‘follow’ your audience all over the Web.

Here’s how it works: you place a small, unobtrusive piece of code on your website (this code is sometimes referred to as a pixel). The code, or pixel, is unnoticeable to your site visitors and won’t affect your site’s performance. Every time a new visitor comes to your site, the code drops an anonymous browser cookie. Later, when your cookied visitors browse the Web, the cookie will let your retargeting provider know when to serve ads, ensuring that your ads are served to only to people who have previously visited your site.

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Retargeting is so effective because it focuses your advertising spend on people who are already familiar with your brand and have recently demonstrated interest. That’s why most marketers who use it see a higher ROI than from most other digital channels.

SMALL BUSINESS PLANS!

We offer programs that start at $350/mo and target 30,000+ unique visitors and up to 525,000 ad impressions monthly. This includes analytical reports, dashboard, call tracking (up to 3 numbers), proxy site or landing page & customer support!
$55 one-time setup fee.

Contact us for additional Pricing details and custom plans available.

  • ADD: YextPowerListings & MozLocal data aggregation service to ensure your online listings and directory presence is accurate, consistent, backlinked and organized for $165/mo!
  • ADD: Paid Search Listings or Targeted/Retargeted Ad budget in increments of $150 or $200 as you wish.

When Does Retargeting Work?

Retargeting is a powerful branding and conversion optimization tool, but it works best if it’s part of a larger digital strategy.

Retargeting works best in conjunction with inbound and outbound marketing or demand generation. Strategies involving content marketing, AdWords, and targeted display are great for driving traffic, but they don’t help with conversion optimization. Conversely, retargeting can help increase conversions, but it can’t drive people to your site. Your best chance of success is using one or more tools to drive traffic and retargeting to get the most out of that traffic.

Interested in getting started? Contact us.