We’re Moving to Virginia Beach!
April 2, 2016
CCM (Commonwealth Creative Marketing) is moving to a new location in April 2016 to 4772 Euclid Road in Virginia Beach, VA. After 5+ years at our Norfolk location, we will be moving down the street to a location near Virginia Beach’s Town Center. One thing we’re excited about is that passersby on I-264 will be able to see our new location which will be located next door to Congressman Scott Rigell’s regional office. The new location will be on the first floor and offer easier accessibility for clients and a more spacious and comfortable feel. For our clients on the Peninsula who may be less inclined to meet at our office (especially during certain hours of the day), we will continue to offer meetings at our client’s location or in our satellite meeting room in Hampton.
An email will soon be sent to clients informing them of the change of address and billing will also soon reflect the change. Nothing is changing in the scope of services that we offer.
CCM was founded in 2010 as a web design firm in Norfolk and has grown into a full service ad agency geared for small to midsize businesses. CCM has clients in 14 states but primarily serves local businesses in Hampton Roads with their marketing needs. Learn more about CCM’s services here.
We look forward to seeing you at our new offices soon!
Launch of Our New Website and Expanded Services
2014 is poised to be an exciting year here at CCM not only for us but for our customers as well. This week we launched our new and improved site www.ccm-web.com which showcases our new focus of building responsive website designs that render as mobile sites on mobile devices and normal sites on larger format screens. You can learn more about responsive web design on our page here.
As excited as we are about responsive site designs, it is the expanded full marketing services that we now offer our clients that really has us pumped for 2014. In addition to custom web design, hosting, site management, printing and SEO, CCM now offers amazing print solutions like vehicle wraps for business fleets, food trucks, delivery vehicles, trailers or pretty much anything on wheels. We also have added banner and tradeshow booths, stands, kiosks and professional signage at discount small business rates.
With out partners at Adams Outdoor, CCM now offers billboard advertising and placement in over 12 markets in the U.S. including the Hampton Roads region here in Virginia. Our wholesale small business rates for billboard advertising are so attractive businesses even save money by using us instead of going straight to the big outdoor companies directly.
In late 2013 we added full service video and…
How To Start a Business in Virginia
The Commonwealth of Virginia is a great place to do business because it’s a fairly easy state to operate in with fair tax rates. Some states make it more difficult, a few may make it easier, but very few states offer the diverse demographics and geographical beauty, options and cultural diversity that Virginia does, making it an ideal grounds for clientele for any business. Whether you’re thinking of starting a new business in Virginia Beach, Richmond, Fairfax, Roanoke, Danville or Abington, it’s all basically the same. The following is a helpful list of things that you’ll need to do in order to succeed in your entrepreneurial endeavor.
1. Write a business plan.
2. Know your competition.
3. Develop a Marketing plan.
4. Identify what “kind” of business license you should have.
5. Come up with a budget.
6. Market your business.
1. Write a Business Plan
Why are you going into business? What will you sell? How will you sell it? What makes you different? Why are you special? How do you want to be seen in the marketplace? From whom will you get your supplies? What will you offer that will make people come back for more? What is your budget? (see budget below, later). Write out about a 3 pages business plan. Identify the basics and what’s important, but don’t get too in depth with it, spending weeks and months formulating it. The reason why you shouldn’t is because your business
A Field of Dreams? Not Really…
A question I hear a lot is “How come if my site is so good my traffic is declining?” Or, “why am I getting so few hits on my site, it’s only 6 months old?”
What I keep hearing myself say in response is “the Field of Dreams approach to websites no longer works. You can build it; it does not mean they will come.”
I use the Field of Dreams analogy because for a long time I think that is largely what worked, at least for many sites. Not that SEO did not exist or that quality design and solid keywords did not matter, but 10 years ago, or even 5 years ago, the Internet was not so FULL. According to DOMO, there are 571 new websites created every minute of every day, and there are over 2 million searches initiated on Google in that same minute. So yeah, the space is crowded and busy.
Given those types of numbers there are a few things for every business owner of every site to consider, especially my clientele, locally owned small businesses:
1. Search Engine Optimization is no longer a luxury item, it is a must. You need to have ongoing SEO practices engaged to stay relevant and competitive. That means actually using analytics to track what is bringing people to your site, what is keeping them on your site, and having specific conversion goals.
2. Content is still king: adding relevant content through blogs, photos, products, comments, etc., must happen on a regular basis. A static website is a lower ranked website.
3. Social Media is becoming more important when it comes to branding and public relations. Using platforms like Facebook, Twitter, Google+, Tumblr, Youtube, etc can help you grow your online footprint and provide links back to your site, which is always the goal. I am leery of saying it can be a lead generator, although it can and has been for me personally. But that took months of organic cultivation and a focus on engagement and a willingness to put in the time with no discernible immediate result.
So small business website design not only has to incorporate quality design from the cosmetic and sales and organic perspective, but needs to be adopted with the knowledge that if you build it, you better incorporate SEO and other forms of marketing into your plan if you want the people to come. It is no longer enough to just be there.
See you on the web!
Volunteering Can Be Good for You AND Your Business
There has been a lot of ugly press lately about the differences between personal and charitable giving, between what a “community organizer” is versus just a person who gets stuff done in their community. I have to say that I am far less interested in any of those drummed up political arguments than I am in hearing why people chose to be involved in their communities, usually in ways that do not seem to profit themselves.
I never did any charitable or political work until after I had kids. I think it was all about me up until then; once my daughter came along I realized that if I wanted to see the world I wanted for her, I was going to have to be a part of making it happen.
I started donating to Samaritan House, a local charity that shelters victims of domestic violence. Once I had one in pre-school I wound up getting involved in PTA, ultimately winding up being PTA president, twice. I then was asked to work on Mark Warner’s campaign for governor. From there I was asked to chair and plan multiple charity events and auctions. And it just never stopped after that.