DON’T FALL FOR THE Websitebackup.com SCAM
A popular scam may be hitting your mailbox soon. A company by the name of Websitebackup.com is sending unauthorized invoices (usually in the amount of $70) for website backup services never rendered. The invoices are sent via U.S. Postal Service standard mail and look very much like a legitimate invoice. The company, Websitebackup.com appears to actually be a real company that does in fact offer such services, however, this unsolicited marketing tactic is a blatant scam, preying on business owners in an effort to trick them into thinking this is an invoice for something they need to pay.
If you receive one of these invoices from Websitebackup.com, simply throw it in the trash. It’s not a real bill. It’s unsolicited. Nothing will be sent to collections, and this company does not even have access to your website. If in doubt, contact your website hosting company and explain what you received to them. We received two calls from customers today who had received the Websitebackup.com scam in the mail and wanted to make sure it wasn’t something we authorized or wanted them to pay. As a professional website hosting and site management company that works primarily with small businesses, these types of scams truly sadden us. It’s our mission to let our customers and the world know that this is a scam.
An Example of the Websitebackup.com Invoice Scam here.
Social Media IS Old Fashioned Public Relations
A lot of people who use Social Media platforms to market their businesses think of it strictly in terms of sales and marketing; I beg to differ. I think that Social Media usefulness has morphed in many ways to a typical Public Relations concept.
Wikipedia defines Public Relations thusly:
public relations plural of pub·lic re·la·tions (Noun)
That said, does Social Media, in particular Facebook, Twitter, LinkedIn, Pinterest, etc as used for business or non-profit marketing fit that definition? We think so. We at Commonwealth Creative Marketing have been utilizing a public relations component in our SEO campaigns for clients for quite some time in the form of reviews as well as social media, and we tend to market social media outsourcing as PR, not as marketing. Public Relations are supposed to build your positive reputation in the public sphere, build top-of-mind consciousness, and help you retain the customers you already have. Social Media does all of that very well, through engagement and online conversation, as well as the inevitable sharing that occurs with engaging content.
When you have data that can be fuzzy, that is not Internet marketing, per se; Most marketing avenues have tracking mechanisms in place. Even billboards have a count of how many cars drive by on any given day! But it is almost impossible to track whether someone saw your Facebook posting 17 times in their newsfeed, then heard a good word of mouth from a friend, then checked out your website, before they finally called and then purchased. If you have social media well integrated with your other marketing components, however, you can demonstrate at least some benefit through engagement and feedback, even if you don’t have a hard number of conversions.
So consider taking a PR look at your marketing campaigns, and also consider how social media can best serve you as a public relations piece.
Volunteering Can Be Good for You AND Your Business
There has been a lot of ugly press lately about the differences between personal and charitable giving, between what a “community organizer” is versus just a person who gets stuff done in their community. I have to say that I am far less interested in any of those drummed up political arguments than I am in hearing why people chose to be involved in their communities, usually in ways that do not seem to profit themselves.
I never did any charitable or political work until after I had kids. I think it was all about me up until then; once my daughter came along I realized that if I wanted to see the world I wanted for her, I was going to have to be a part of making it happen.
I started donating to Samaritan House, a local charity that shelters victims of domestic violence. Once I had one in pre-school I wound up getting involved in PTA, ultimately winding up being PTA president, twice. I then was asked to work on Mark Warner’s campaign for governor. From there I was asked to chair and plan multiple charity events and auctions. And it just never stopped after that.
Too Sweaty To Talk To Your Clientele? Get Over It!
Look, I get it; it is really, really, REALLY hot outside. And it feels really kinda gross and hot even inside. And the idea of getting into your hot car and driving on the hot roads and having to summon the energy to engage with a client is exhausting and makes you crave a swimming pool or a trip to the Arctic.
I get it.
It does not matter at all. You still have to connect with your clients.